Tuesday, June 1, 2010

Lies, Damned Lies and Advertising

Lies, Damn Lies & Advertising

Every word that I hold dear, as a chiropractor and health coach, has been misappropriated and destroyed by the marketing interests of corporations.

Words and phrases such as:

health, wellness, health care, heath screen, wellness fair, employee wellness-program, health care, health care reform, health insurance, etc. In our medical-pharmaceutical-insurance dominated world, the more accurate and truthful descriptions would substitute the word disease everywhere corporate marketers use the words health & wellness.

In short, marketing has destroyed our understanding and concepts of health and wellness, and thus, our actual health and wellness, for corporate profit.

Vis a vis: the photo. I took that photo at a Rite-Aide Pharmacy in New Jersey.

As if the word wellness even belongs in a pharmacy, let alone plastered above the words and products Tobacco on the left, Cigarettes on the right with their 'Stop Smoking Center' wedged in between. It is beyond a mixed message. It is subliminal advertising relating tobacco and cigarettes to wellness.

I guess the epitome of Wellness+ to them would be more kids like the one in this video. If they could do it here, they would.

No comments: