Convenience: The state of being able to proceed with something with little effort or no difficulty.
Perhaps one of the greatest driving
forces of change in America in the latter part of the 20th
century was convenience. In a world that was becoming increasingly
more complex, fast-paced and stressful; a world where both parents
had to work and latch-key kids became the norm; a world that was
increasingly built on consumerism to fuel corporate
growth...convenience emerged as a common denominator , a means to an
end, and a marketing bonanza.
Convenience trumped quality and we
became a throw away economy. And, convenience trumped health and we
became a fast food nation.
“In 2000, Americans spent more than $110 billion on fast foods. Americans now spend more more money on
fast food than on higher education, personal computers, computer
software, or new cars.”
$17-$20 billion/year is spent marketing
fast foods to kids alone.
The proliferation of these chemical
concoctions masquerading as food changed both the perception and
definition of food to the extent that many of our kids can no longer
identify real foods.
The toll on our children's health has
been enormous.
According to the Center for Disease
Control (CDC):
- 32% of American children are obese
or overweight.
- More than 7% of teenagers (2
million) are estimated to be pre-diabetic, with symptoms of high
blood pressure and high blood glucose levels.
- at this rate 40 to 45% of all
school-aged children could be insulin-dependent within a decade.
- 1 in 6 US children now has a
developmental disability such as autism, learning disorders,
ADD/ADHD
- 1 in 5 kids is on some prescribed
medication.
- This generation of kids will be
the first with a shorter anticipated lifespan than their parents.
I believe that saving our children and
life on our planet must begin with a renewed understanding of the
absolute inter-connectedness between the health of our planet and human
health, ie: that there is no separation between environmental issues
and human health. The best place to start is to change our kids' relationship to, and help them reconnect with, the food that they eat. Kids
need to learn where real food comes from, how it grows, and how to
store and prepare it...to restore instincts and traditions that were
stolen from us by agribusiness, chemical companies, the food
industry and their marketing, as enabled and aided by the US
government.
This video with Chef Ann Cooper, The
Director of Nutrition Services for the Berkeley Unified School
District, gives us hope and shows that one passionate person can make
a big difference. We need to follow her lead and make these changes
in every community across America.
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